Now that Netflix has backed out of its bid to acquire WBD, the Ellisons stand to gain an entirely new trove of significant intellectual property, from DC Comics to Harry Potter. According to Reuters, Warner Bros. agreed to be acquired by Paramount Skydance in a $110 billion deal signed Friday, with Paramount Skydance agreeing to pay a $7 billion termination fee if federal regulators don’t approve the merger.
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But after several rejections, Paramount persistently upped its bid. It eventually came back with an all-cash offer at $31 per share and promised to cover the $7 billion regulatory termination fee if its deal with WBD doesn’t close, along with the $2.87 billion termination fee it must pay Netflix for abandoning its deal. Warner Bros. Discovery determined that the deal is “superior,” leading Netflix to walk away, saying it’s “no longer financially attractive.”
The market reacted positively to the news, with Block's shares rising by nearly 30 percent in extended trading following the announcement.
最直观的是营销成本失控。完美日记的增长高度依赖营销投放，营销费用率常年居高不下，甚至一度超过 60%。随着小红书、抖音等平台流量成本逐年攀升，获客成本成倍上涨，烧钱换增长的模式在资本退潮、市场冷静的背景下，失去了可持续性。